Television Asia Market Size

Television Asia Market Size

In Asia, television advertising revenue and percentage contributions are as follows: Hong Kong, US$16,446 million in revenue, representing 49% of total media expenditure; Japan US$16,446 million, representing 33%, China US$3,611.2 million representing 67% of total media expenditure in that country, Taiwan 1,071.8 million, representing 56% of total Taiwanese media expenditure. (AdWeek Asia, 23 April, 1999)